Infinite insights, instantly
Get instant consumer insights from AI twins of your customers



Ask any question, 24/7
Determine what matters
Monitor trends



Ask any question, 24/7
Determine what matters
Monitor trends



Ask any question, 24/7
Determine what matters
Monitor trends



Imagine having a focus group at your fingertips

Pai turns real consumer data into AI simulations that deliver instant insights.
Which design do GenZ consumers prefer?
What drives purchases for my product?
What are the top pain points?

Pai turns real consumer data into AI simulations that deliver instant insights.
Which design do GenZ consumers prefer?
What drives purchases for my product?
What are the top pain points?

Pai turns real consumer data into AI simulations that deliver instant insights.
Which design do GenZ consumers prefer?
What drives purchases for my product?
What are the top pain points?


Test social posts
Test social posts
Test creative
Test creative
Discover gaps
Discover gaps
Uncover shopping patterns
Uncover shopping patterns
Validate messaging
Validate messaging
Get ahead of trends
Get ahead of trends
AI twins enhance human insight, not replace it
Created by real people
Every Pai AI twin maps 1:1 to a real consumer who chose to build an AI twin of themselves.
Represents a real consumer
Represents a real consumer
Higher accuracy than traditional research
Higher accuracy than traditional research




Created by real people
Every Pai AI twin maps 1:1 to a real consumer who chose to build an AI twin of themselves.
Represents a real consumer
Higher accuracy than traditional research






Grounded in real data
Pai AI twins are built based on qualitative interviews and verified purchase history.
Psychographic & Product interviews
Psychographic & Product interviews
Real purchase history
Real purchase history


Grounded in real data
Pai AI twins are built based on qualitative interviews and verified purchase history.
Psychographic & Product interviews
Real purchase history
Your ideal respondent
Pai AI twins can answer questions 24/7, never fatigue, and have perfect recall.
Unlimited attention
Unlimited attention
Reflects deeply on every question
Reflects deeply on every question
Always available to query
Always available to query




Your ideal respondent
Pai AI twins can answer questions 24/7, never fatigue, and have perfect recall.
Unlimited attention
Reflects deeply on every question
Always available to query


x
Faster
Collapse a six-week project into 60 seconds.
x
Faster
Collapse a six-week project into 60 seconds.
x
Faster
Collapse a six-week project into 60 seconds.
x
Cheaper
Get better insights at a fraction of the cost of traditional research.
x
Cheaper
Get better insights at a fraction of the cost of traditional research.
x
Cheaper
Get better insights at a fraction of the cost of traditional research.
/7
Always-on
Ask Pai AI twins questions mid-meeting or at mid-night.
/7
Always-on
Ask Pai AI twins questions mid-meeting or at mid-night.
/7
Always-on
Ask Pai AI twins questions mid-meeting or at mid-night.
Use Pai for your next project
Messaging & Claims
Test and refine messaging, benefits, and claims instantly with AI twins that reflect real consumer reactions.
Messaging & Claims
Test and refine messaging, benefits, and claims instantly with AI twins that reflect real consumer reactions.
Messaging & Claims
Test and refine messaging, benefits, and claims instantly with AI twins that reflect real consumer reactions.
Concept Validation
Evaluate new product ideas early and identify which concepts resonate before investing in development.
Concept Validation
Evaluate new product ideas early and identify which concepts resonate before investing in development.
Concept Validation
Evaluate new product ideas early and identify which concepts resonate before investing in development.
Shopper Insights
Understand motivations, behaviors, and category attitudes with always-on access to real consumer simulations.
Shopper Insights
Understand motivations, behaviors, and category attitudes with always-on access to real consumer simulations.
Shopper Insights
Understand motivations, behaviors, and category attitudes with always-on access to real consumer simulations.
Trend Monitoring
Track shifting needs, routines, and preferences to spot emerging trends and whitespace early.
Trend Monitoring
Track shifting needs, routines, and preferences to spot emerging trends and whitespace early.
Trend Monitoring
Track shifting needs, routines, and preferences to spot emerging trends and whitespace early.
Frequently Asked Questions
What is an AI twin?
An AI twin is a dynamic, machine-learning model trained on a specific human. Each AI twin learns from: An onboarding interview, product interviews, purchase history, and monthly calibration check-ins. The result is a high-fidelity simulation that reflects how the actual consumer would think, shop, and respond to your questions.
Who creates AI twins?
What kinds of questions can I ask Pai?
How are Pai AI twins different from synthetic data?
What is an AI twin?
An AI twin is a dynamic, machine-learning model trained on a specific human. Each AI twin learns from: An onboarding interview, product interviews, purchase history, and monthly calibration check-ins. The result is a high-fidelity simulation that reflects how the actual consumer would think, shop, and respond to your questions.
Who creates AI twins?
What kinds of questions can I ask Pai?
How are Pai AI twins different from synthetic data?
What is an AI twin?
An AI twin is a dynamic, machine-learning model trained on a specific human. Each AI twin learns from: An onboarding interview, product interviews, purchase history, and monthly calibration check-ins. The result is a high-fidelity simulation that reflects how the actual consumer would think, shop, and respond to your questions.
Who creates AI twins?
What kinds of questions can I ask Pai?
How are Pai AI twins different from synthetic data?
