PAI

Build an AI model
of your customers

Transform your customer data into a living model you can test product ideas, messaging, and packaging with in minutes.

Trusted by leading product, marketing, and innovation teams at FMCG and F500 brands.

The customer intelligence hub for consumer brands

Pai turns your customer data into an intelligence engine — so teams can predict how real customers will react to new packaging, messaging, product ideas, and ads before you launch.

85%+ predictive accuracy
01 · Build

Build your model

Turn research, segmentations, reviews, sales data, social listening, customer feedback, and more into a living model of your customers.

Sales data
Brand research
Strategy deck
Customer reviews
Survey results
Interview notes
Connect data
02 · Simulate

Simulate customer reactions

Predict how your customers will react to new product ideas, messages, packaging, and ads.

Packaging test
n = 1,200 simulated

Which packaging do customers prefer?

Bold / Playful
37%
Minimal / ArtisanWinner
63%
Premium minimalism wins
Ad test
n = 1,200 simulated

Which ad headline converts better?

Save 10+ hours every weekWinner
71%
Adapts to how you actually think
29%
Quantified benefits outperform
03 · Refresh

Keep it fresh

Stream in new data and use Pai’s AI moderator to interview customers, collect feedback, and fill gaps in your understanding. Every new piece of data makes Pai smarter.

A predictive engine tuned to your customers and your business

85%+ accuracy

Predicting customer preferences across packaging hierarchy, concept tests, and messaging evaluations.

“Alarmingly good.”

What one of our customers said when Pai predicted survey responses they’d normally wait weeks for.

Why PAI

Why leading brands love Pai

01

Save money

Eliminate spending on concept, packaging, and messaging tests

02

Save time

Collapse a six-week project into 60 seconds.

03

Launch confidently

Pai simulations are 90% accurate on message, packaging, and concept tests

Use Pai for your next project

Messaging & claims

Test and refine messaging, benefits, and claims instantly with AI twins that reflect real consumer reactions.

Concept validation

Evaluate new product ideas early and identify which concepts resonate before investing in development.

Ads, creative, & packaging

Simulate your customers reacting to new ad campaigns, packaging on shelf, and creative assets.

Bring your research to life

Transform static research projects into generative personas that you can chat with 24/7.

Frequently asked questions

See how your customers will react to your next launch

Book a call today to see how Pai can help you test product ideas, messages, and packaging.

Book a call