AI Personas to Predict Customer Behavior
Use your customer data to create AI personas that respond, react, and give feedback - instantly.



Ask any question, 24/7
Simulate reactions
Get expert recommendations



Ask any question, 24/7
Simulate reactions
Get expert recommendations



Ask any question, 24/7
Simulate reactions
Get expert recommendations



Imagine having a focus group at your fingertips

Pai turns real customer data into AI simulations that deliver instant insights.
Which design do GenZ consumers prefer?
What drives purchases for my product?
What are the top pain points?

Pai turns real customer data into AI simulations that deliver instant insights.
Which design do GenZ consumers prefer?
What drives purchases for my product?
What are the top pain points?

Pai turns real customer data into AI simulations that deliver instant insights.
Which design do GenZ consumers prefer?
What drives purchases for my product?
What are the top pain points?


Test social posts
Test social posts
Test creative
Test creative
Discover gaps
Discover gaps
Uncover shopping patterns
Uncover shopping patterns
Validate messaging
Validate messaging
Get ahead of trends
Get ahead of trends
AI twins enhance human insight, not replace it
Created with real data
Every Pai AI twin represents a real consumer and thinks and responds just like they do.
Represents a real consumer
Represents a real consumer
Higher accuracy than traditional research
Higher accuracy than traditional research




Created with real data
Every Pai AI twin represents a real consumer and thinks and responds just like they do.
Represents a real consumer
Higher accuracy than traditional research






Grounded in behavior
Pai AI twins can be built based on interviews, survey responses, and purchasing behavior.
Psychographic & Product interviews
Psychographic & Product interviews
Real purchase history
Real purchase history


Grounded in behavior
Pai AI twins can be built based on interviews, survey responses, and purchasing behavior.
Psychographic & Product interviews
Real purchase history
Your ideal respondent
Pai AI twins can answer questions 24/7, never fatigue, and have perfect recall.
Unlimited attention
Unlimited attention
Reflects deeply on every question
Reflects deeply on every question
Always available to query
Always available to query




Your ideal respondent
Pai AI twins can answer questions 24/7, never fatigue, and have perfect recall.
Unlimited attention
Reflects deeply on every question
Always available to query


x
Faster
Collapse a six-week project into 60 seconds.
x
Faster
Collapse a six-week project into 60 seconds.
x
Faster
Collapse a six-week project into 60 seconds.
x
Cheaper
Get better insights at a fraction of the cost of traditional research.
x
Cheaper
Get better insights at a fraction of the cost of traditional research.
x
Cheaper
Get better insights at a fraction of the cost of traditional research.
/7
Always-on
Ask Pai AI twins questions mid-meeting or at mid-night.
/7
Always-on
Ask Pai AI twins questions mid-meeting or at mid-night.
/7
Always-on
Ask Pai AI twins questions mid-meeting or at mid-night.
Use Pai for your next project
Messaging & Claims
Test and refine messaging, benefits, and claims instantly with AI twins that reflect real consumer reactions.
Messaging & Claims
Test and refine messaging, benefits, and claims instantly with AI twins that reflect real consumer reactions.
Messaging & Claims
Test and refine messaging, benefits, and claims instantly with AI twins that reflect real consumer reactions.
Concept Validation
Evaluate new product ideas early and identify which concepts resonate before investing in development.
Concept Validation
Evaluate new product ideas early and identify which concepts resonate before investing in development.
Concept Validation
Evaluate new product ideas early and identify which concepts resonate before investing in development.
Ads, creative, & packaging
Simulate your customers reacting to new ad campaigns, packaging on shelf, and creative assets.
Ads, creative, & packaging
Simulate your customers reacting to new ad campaigns, packaging on shelf, and creative assets.
Ads, creative, & packaging
Simulate your customers reacting to new ad campaigns, packaging on shelf, and creative assets.
Bring your research to life
Transform static research projects into generative personas that you can chat with 24/7.
Bring your research to life
Transform static research projects into generative personas that you can chat with 24/7.
Bring your research to life
Transform static research projects into generative personas that you can chat with 24/7.
Frequently Asked Questions
What is an AI twin?
An AI twin is a dynamic, machine-learning model trained on a specific human. Each AI twin learns from the data you share with it. If you don't have customer data, we'll build AI twins of your customers through psychographic interviews, product interviews, purchase history, and monthly calibration check-ins. The result is a high-fidelity simulation that reflects how the actual consumer would think, shop, and respond to your questions.
Who creates AI twins?
What kinds of questions can I ask Pai?
How are Pai AI twins different from synthetic data?
What is an AI twin?
An AI twin is a dynamic, machine-learning model trained on a specific human. Each AI twin learns from the data you share with it. If you don't have customer data, we'll build AI twins of your customers through psychographic interviews, product interviews, purchase history, and monthly calibration check-ins. The result is a high-fidelity simulation that reflects how the actual consumer would think, shop, and respond to your questions.
Who creates AI twins?
What kinds of questions can I ask Pai?
How are Pai AI twins different from synthetic data?
What is an AI twin?
An AI twin is a dynamic, machine-learning model trained on a specific human. Each AI twin learns from the data you share with it. If you don't have customer data, we'll build AI twins of your customers through psychographic interviews, product interviews, purchase history, and monthly calibration check-ins. The result is a high-fidelity simulation that reflects how the actual consumer would think, shop, and respond to your questions.
Who creates AI twins?
What kinds of questions can I ask Pai?
How are Pai AI twins different from synthetic data?
