Product ideas
Understand which concepts feel compelling, differentiated, believable, or confusing.
For consumer and CPG brandsSee how it works
Predict how your customers will react before you launch
Test product ideas, packaging, messaging, and ads in minutes.
Connect your existing customer data, use Pai’s AI research tools to collect new voice of customer, and build a living model of your customers your team can ask questions, run simulations, and make decisions with.
Test the decisions that matter before they hit the shelf
Use Pai to simulate customer reactions to:
Packaging
Test new designs, claims, hierarchy, shelf appeal, and purchase drivers before production.
Messaging and claims
See which benefits resonate, which words create friction, and what customers actually understand.
Ads and creative
Get fast feedback on social, digital, CTV, influencer, email, and retail media creative.
Retail and sales pitches
Pressure-test how different customer segments might respond to a new product, category strategy, or shopper story.
Innovation pipelines
Prioritize ideas based on customer appeal, objections, willingness to buy, and fit with the brand.
From static data to predictive engine
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Connect your data
Bring in the research, feedback, surveys, reviews, and customer signals your brand already has.
- 2
Build your model
Pai turns that data into a living model of your customers — segments, behaviors, needs, objections, and purchase drivers.
- 3
Simulate anything
Test packaging, concepts, claims, ads, messages, retail pitches, and product ideas in minutes.
- 4
Keep it fresh
Use Pai’s AI interviewer and survey builder to keep learning from real customers and continuously feed new insight into the model.
Don’t have any data? Use our AI interviewer and survey builder to gather insights on your customers or target audience.
Faster answers. Better decisions. Breakthrough launches.
Get answers in minutes, not weeks
Stop waiting for every packaging, messaging, or creative question to become a separate research project.
Spend less on one-off tests
Reduce the need for repeated standalone concept tests, message tests, creative tests, and packaging studies.
Make customer-centric decisions across the team
Give marketing, insights, innovation, product, and sales teams access to the same living customer intelligence.
Iterate limitlessly before you spend
Pressure-test ideas early, compare options quickly, and refine before committing budget to production, media, or retail.
Bring the voice of the customer into every workflow
Instead of insights living in decks, Pai makes them usable in day-to-day decisions.
De-risk launches
Understand customer excitement, confusion, objections, and purchase intent before you put something into market.