Test any decision with your customers.
Pai builds a predictive model of your customers you can put real questions to, so you can test concepts, packaging, messaging, and ads before you spend a dollar bringing them to market.
Book a demoBetter decisions, faster. Your team has more questions than any research budget can answer. Pai Simulations answer them instantly, against your customer model.
Go from question to insight
Ask any question and get a complete, decision-ready report in minutes.
Ask in plain language
Describe what you want to learn, and Pai shapes it into well-structured research questions to simulate with.
Understand the why
Get qualitative insight back with every question, not just the numbers.
Get a custom report
Every simulation delivers a complete slide deck with your insights visualized and in your branding.
Iterate in real time
Ask limitless follow-ups and get to the questions a survey never would.
Go deeper
Ask follow-ups on any response to build a fuller understanding of your customers.
Test unlimited variants
Explore as many concepts, directions, and versions as you want, and see which one wins.
Compare across segments
Run a single test and see how responses differ across your customer segments.
From early exploration to final decision
Put concepts in front of your customers at any stage, from a first idea to a polished execution.
Show concepts and creative
Test up to six images or a video in a single test, from rough ideas to finished work.
Measure what matters
Score purchase intent, preference, and appeal across your customers.
Decide before you spend
Validate concepts, claims, and creative before you invest in producing them.
Your competitive advantage
A predictive engine to power your team's decision-making.
Turn customer knowledge into a predictive engine
Transform your research and customer data into a model that reflects your real customers.
Sharper with everything you run
Every new piece of data compounds to help Pai better understand your customers.
Knowledge only you have
Built from your own data, and available to no one else.
How teams use Pai Simulations
Narrow a long list to the ideas worth fielding, in an afternoon.